Why Amazon
Why Amazon is the right channel for your brand.
0M+
Active customer accounts globally
0%
Share of UK e-commerce
0.5M
UK Prime members
01
Reach customers where they're searching
Over 300 million active customer accounts worldwide. Amazon is where category research begins and purchase decisions are made.
02
Increase brand awareness & competitiveness
~30% share of the UK e-commerce market. Owning your shelf on Amazon is non-negotiable for brands serious about growth.
03
Drive online conversion & revenue
91% of UK online shoppers trust Amazon. 15.5M UK Prime members convert at industry-leading rates with high purchase intent.
04
Access first-party customer insights
Search terms, demographics, repeat behaviour. Amazon's data fuels smarter NPD, pricing and brand decisions across all channels.