Why choosing Amazon is the right decision for your Brand.
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Amazon has a massive customer base, with over 300 million active customer accounts worldwide as of September 2021. This vast user base presents brands with a significant opportunity to reach a wide audience and increase their sales potential.
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Amazon holds a substantial market share in the UK e-commerce industry. As of 2020, Amazon's share of the UK e-commerce market was around 30%, making it a crucial platform for brands to establish their presence and tap into a large customer base.
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Amazon.co.uk has built a reputation for trust and reliability among its customer base. In a 2020 survey, 91% of UK online shoppers stated that they trust Amazon as a shopping platform (Statista). Selling products on Amazon.co.uk allows brands to benefit from this trust and leverage it to enhance their brand credibility.
Prime members tend to be more engaged and exhibit higher purchase intent. In 2020, the number of Amazon Prime members in the UK reached 15.5 million, representing a significant customer segment for brands to target
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Amazon.co.uk provides sellers with valuable data and analytics. Brands can access insights into customer behavior, product performance, and market trends. In 2020, Amazon reported that more than 2.5 million third-party sellers globally exceeded $100,000 in sales (Amazon UK), indicating the potential for brands to achieve significant sales growth on the platform.
The Elephant In The Room….
There is no doubt that Amazon has its major negative impacts.
From its considerable levels of emissions and court cases, why would a Sustainable or Wellness Brand want to sell their products on Amazon?
For us the answer is simple!
Sell More Sustainable and Health & Wellness Products! The more planet and people friendly products we can help sell on the UK’s largest online marketplace, the fewer crap plastic polluting or unhealthy products are sold.
Staying accountable with the Climate Friendly Pledge. Did you know Amazon is the worlds largest buyer of renewable energy for the 4th year in a row? The Climate Pledge Friendly targets NET-ZERO emissions by 2040. If Amazon cannot reduce its impact on the planet, quite frankly we’re all screwed, so lets help them achieve it!
Amazons Seller Sustainability Solutions Hub. There are many ways we can reduce packaging with Amazon, and they reward you for it! They have even reduced their own shipped packaging by 41% since 2015. Use the right strategy to reduce waste and carbon impact.